The studio was tasked to spearhead the global retail concept for Hearts on Fire. The concept is to redefine the luxury jewellery experience, inspired by the architecture of a private residence, inviting customers on a journey through elegantly layered spaces.
For the flagship store in Central, the studio was inspired by the various types of rooms within a residence: The Foyer, The Lounge, and the Salon. It embodies a modern approach to luxury, celebrating confidence, self-expression, and the brilliance of light.
Framed by refined architectural portals, the store’s façade opens into a welcoming foyer, where illuminated vitrines showcase exquisite jewellery alongside a selection of books, sculptural objects, and artwork.
A rich palette of warm timbers, rust-red travertine, and taupe leather enhances the sophisticated atmosphere, while elevated display cases create a sense of lightness, allowing each piece to take centre stage.